A Leading Television Broadcast Group Uses Real Asset Management ’s Project4000

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair works with 58 television stations in 35 markets. The television group includes 20 FOX, 17 MyTV, 9 ABC, 9 CW, 1 NBC, and 2 CBS affiliates and reaches approximately 22% of all U.S. television households. The company was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI.

Since 2008, Sinclair uses Real Asset Management ’s (RAM) Project4000 software licensed for 100 users. Sinclair initially adopted Project4000 to allow users to plan expenditures for a project of any size, from purchasing a computer to building and furnishing a new office. It also enables ‘Commitment’ (orders raised and internal charges) and ‘Spend’ (journals and invoices received) to be analyzed into multiple budgets for both capital and expense projects. Project4000 captures all aspects of expenditure relating to each stage of a project.

Prior to implementing Project4000, Sinclair used Excel™ spreadsheets but found limitations within the application. While working with multiple locations Sinclair found it difficult to consolidate data and maintain a clear picture of data activity happening over the entire company. Now with Project4000, Sinclair has the ability to produce a full range of standard and customized reports and forecasts and can easily access a complete audit trail with history and actions performed by all users.

Stefan Feinberg, finance manager at Sinclair, says that the system has provided the company with a tool that is ideal for the control of capital projects. Centralizing the data has made day-to-day operations considerably more efficient and has improved visibility for management at all authorized levels. Multiple users can drill down to transactions if necessary in order to respond quickly and accurately to queries and to identify possible overspends before they become a problem.

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